TY  - JOUR
TI  - Churn analysis and customer segmentation of a cosmetics brand using data mining techniques
AU  - KIZILKAYA AYDOĞAN, E.
AU  - GENCER, C.
AU  - AKBULUT, S.
JO  - Sigma Journal of Engineering and Natural Sciences
PY  - 2008
VL  - 26
SP  - 43
EP  - 57
DO  - 
ER  -